Old Spice

October 9, 2009

The ‘Adventures Of Swagger Man’ Vaporizes The Competition in the ‘Swaggerize Your Wallet’ Competition

Cincinnati, OH (PRWEB) October 9, 2009 — Just as summer comes to a close, so too has the Old Spice® “Swaggerize Your Wallet” competition -a user-generated contest that awarded thousands of dollars to consumers who went the extra mile to show off their Swagger® style. The contest ran for two months and in the spirit of Old Spice, all challenges relied heavily on a sense of humor while calling for the creative use of the brand’s popular Swagger logo.

August 14, 2009

Old Spice Heats Up Summer with “Swaggerize Your Wallet” Competition

CINCINNATI (June 4, 2009) – Old Spice® today announced the launch of its “Swaggerize Your Wallet” competition, a unique series of challenges that will line some lucky consumers’ pockets with extra spending money in the coming months – with Old Spice providing an opportunity to win thousands of dollars to those willing to go the extra mile to demonstrate their Swagger style. In the spirit of Old Spice, all challenges rely heavily on a sense of humor and call for the creative use of the brand’s popular Swagger® logo. Starting today, consumers can visit www.OldSpice.com to review the complete rules of the competition, assess the first set of “Swaggerize” challenges and learn how to upload video/photo competition entries. New challenges will be posted to the Old Spice Web site on a weekly basis with the contest ending August 13, 2009. There’s no purchase necessary to participate.

August 14, 2009

Old Spice and AOL Black Voices Survey Reveals Women’s Grooming Watch-Outs for Guys – Urges Guys to Take A Stand Against Underarm Residue

CINCINNATI (July 6, 2009) – Old Spice, the nation’s leading male deodorant brand, today announced results from its first Personal Style Survey revealing factors that define personal style for guys, and the things that can ruin it. Old Spice partnered with AOL Black Voices, www.blackvoices.com, the Web’s most trafficked site for African Americans, surveying more than 4,000 men and women in May 2009 with some surprising results, including the little talked about but big grooming problem of underarm residue.

August 14, 2009

NASCAR FANS GET SWAGGERIZED!

Old Spice – the Official Deodorant and Body Wash of NASCAR – Auctions Off
Race-Worn Firesuit of NASCAR Sprint Cup Series Driver Tony Stewart
Following Sunoco Red Cross Pennsylvania 500 at Pocono Raceway

August 7, 2009

ESPN Announces Matchups for 2009 Old Spice Classic; Six of Eight Teams Reached 2008-09 Postseason

ESPN Regional Television, Inc. (ERT), a subsidiary of ESPN, announced today the schedule of matchups for the 2009 Old Spice Classic, to be held on Thanksgiving weekend, Nov. 26, 27 and 29, at the Milk House at Disney’s Wide World of Sports Complex at the Walt Disney World Resort near Orlando, Fla.

May 14, 2009

Old Spice featured in a Fast Company article.

http://www.fastcompany.com/magazine/135/smells-like-a-billion-bucks.html

May 14, 2009

Old Spice featured in USA TODAY article

http://www.usatoday.com/money/advertising/adtrack/2009-05-10-kraft-ftd-ads_N.htm

March 18, 2009

Digital Sports League Sees All 2008 Sponsors Return, Adds Several New Brand Partners

NEW YORK, March 18 /PRNewswire/ — Major League Gaming, the professional video game league, today announced an impressive, and expanded, sponsor line up for 2009. The sponsor roster — Dr Pepper, Old Spice, Stride, Ballpark, BIC Comfort 3 Advance, Bungie, Castrol, Gamestop, HP, Ubisoft, and Xbox 360 — are all brands who believe that MLG is a powerful new sports league that can uniquely reach and influence the young male demographic.

July 11, 2008

I Play Clean™ And Old Spice Kick Off Campaign Challenging High School Students To Pledge Against Steroid Use

Dick Butkus’ I Play Clean™ Campaign and Old Spice Host Kick-Off Rally at Chicago’s Soldier Field, Will Reach Students in 10,000 Schools Starting This Fall

CHICAGO, Ill., July 11, 2008 – Illegal steroid use in the athletic community is not only a problem we see on television. The issue remains at shockingly high proportions in [...]

June 25, 2008

Valley of the Sun and Big Apple Heat Up Seventh Annual Old Spice Sweatiest Cities Rankings

When It Comes to Top Perspiration Producers, Phoenix Wins Fifth Title As No. 1 Sweatiest City; New York City Leads in Total Sweat Volume
CINCINNATI, June 25, 2008 – In celebration of the beginning of summer, Old Spice, the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys, today announced its Seventh Annual Top-100 Sweatiest [...]